Nike City guide app for iPhone
Source: Daniel Farey-Jones, Brand Republic 13-Jan-10, 11:50
LONDON – Nike Sportswear has launched a free iPhone app, True City, giving access to a live community of “tastemakers” sharing what’s happening in six European cities including London and Berlin.
The cities covered by the app are London, Berlin, Milan, Amsterdam, Barcelona and Paris. Locals, dubbed Nike Insiders, will keep the community up to date with the latest events in their cities.
Users will be encouraged to contribute their own information and opinions to have a chance of becoming Nike Insiders …