Ed contacted me recently with advice for Aziphone (an iPhone rental service in London), and I found out about his startup, which I think is a really cool idea to explore.
From Taxi.to
taxi² enables you to recognise other travellers who are interested in saving half the cost of their taxi ride from the airport to their final destination. The clever taxi² ticket provides you with everything you need to share a taxi: an easy way to find someone to share with, maps to compare your destinations, instructions to your driver, and …

My friend recommended Timeout’s iPhone app for London. The magazine is the most popular and definitive guide on what to do in London and their app comes just as highly recommended. The magazine costs £2.99 but the app is free!

So today I downloaded it and tried it out. This app is pretty amazing. I think it beats out apps by Urbanspoon and Spoonfed. You can save yourself 4 minutes of reading by just downloading it because it’s free, so no risk. Here’s the review:

Nike City guide app for iPhone
Source: Daniel Farey-Jones, Brand Republic 13-Jan-10, 11:50
LONDON – Nike Sportswear has launched a free iPhone app, True City, giving access to a live community of “tastemakers” sharing what’s happening in six European cities including London and Berlin.
The cities covered by the app are London, Berlin, Milan, Amsterdam, Barcelona and Paris. Locals, dubbed Nike Insiders, will keep the community up to date with the latest events in their cities.
Users will be encouraged to contribute their own information and opinions to have a chance of becoming Nike Insiders …

I’ve downloaded and tried several travel guides apps for London. My favourite travel guide app for London is London City Slickers.
It’s useful because it has all the great places to see in London, including video and audio content. It’s a great way to preview a place before deciding to go there. It also has 8 video-guided walks which is integrated with Google Maps. Following its walks is a great way to go on a tour of London. This is very much a guide that leads you around to places rather …

If you have internet while traveling to London, you should get this free amazing iPhone Web App. It even has audio commentary. If not I recommend getting this London Audio Guide.
This turns your iPhone or iPod touch into your own personal tour guide, including full audio commentary. The guide will help you plan your trip to London by showing you what to see and do, including opening times, entry prices and plenty of photographs. The guide then helps you make the most of your visit by telling you entertaining stories …